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England's Uniforms


 

Many thanks to
Michelle Cocklin

England's Home Uniform
October1974 to March1980

1965 Home Uniform
1966 Away Uniform
1976 Away Uniform
1980 Home Uniform
 
 

P 44 W 29 D 8 L 7 F 84:A 31
75% successful

Description

 
Most Appearances

61 England internationals appeared in this shirt. It was worn on 35 occasions by Dave Watson, followed closely by Kevin Keegan, who won 33 caps in the shirt.
39 players won their first cap in the shirt, including Bryan Robson, who went on to win 90 caps, Kenny Sansom (86) and Ray Wilkins (84).
33 players won their last cap in the shirt, including Alan Ball (his 72nd cap), Colin Bell (48th cap) and Mike Channon (46th cap).
Seventeen players won all their caps in this shirt, including Kevin Beattie, with nine.

Top Scorers

Mike Channon was top scorer in this shirt, with thirteen goals, three of them penalties, followed by Kevin Keegan with eleven.
Nineteen players scored their first international goal in this shirt, including Tony Woodcock, who went on to score sixteen, Paul Mariner (13) and Trevor Francis (12).
Thirteen players scored their last international goal in this shirt, including Mike Channon’s 21st.
Eight players scored all their international goals in this shirt, including Malcolm Macdonald’s six in two successive games at Wembley in 1975.

Captains

Seven players captained England in this shirt. Emlyn Hughes and Kevin Keegan had the honour on thirteen occasions each. Of the seven, only Hughes had captained England before.
Alan Ball’s 8 appearances as captain were all in this shirt, whilst Mike Channon captained England twice and wore the shirt on both occasions.
The other captains in this shirt were Gerry Francis (seven games), Mick Mills (twice) and Phil Thompson (once).

 

Manager Don Revie's reign began with a startling new strip from a new manufacturer, Admiral, and a resounding 3-0 victory over Czechoslovakia at Wembley on 30 October 1974 as England opened their European Championship 1976 qualifying campaign.  A collar returned to the England shirt for the first time in two decades.  And,  for the first time ever, the England shirt bore embellishments other than the three-lions emblem, red and blue striping on both collar and sleeves.  Former England forward Jimmy Greaves was perhaps a bit harsh when he said the striping made the new strip look like pyjamas, although that description did fit the rather garish Admiral warm-up jackets that accompanied the new uniform.  The new shirt was worn with blue shorts, in a lighter shade than the traditional navy blue and bearing white and red striping down the sides, and white socks with red and blue stripes at their top.

Regrettably, the shirt manufacturer's insignia also appeared in a prominent place on the England shirt for the first time (although the Umbro insignia had been visible on the goalkeeper's jersey earlier in the 1970s).  As Ted Croker, the FA executive secretary at the time, later explained in his autobiography, the colourful shirt design and the presence of the manufacturer's logo were the result of a new commercial arrangement under which the shirt manufacturers paid royalties to the FA for the first time for the right to promote and sell replica England uniforms. Croker, who became an entrepreneur after his playing career ended and brought a strong business background to the FA post, wrote:

The FA were criticised in the years following my appointment for allowing a company, Admiral of Leicester, to market and sell the England kit in return for royalty payments.  It was said that we were exploiting youngsters and allowing them to be ripped off. I felt the criticisms were unjust at the time and still do.  The FA were about to move into commercial areas before I arrived as secretary, but after my appointment a number of companies, believing that I would be more receptive to their proposals than my predecessors, wrote asking if they could bid for the exclusive contract for supplying the England kit. At the time the England team wore a plain white shirt and navy blue shorts which were supplied at normal rates by Umbro, the Cheshire firm. Umbro never advertised the fact that they were official suppliers to the FA so there was no need for them to pay us a royalty.

I advised the international committee that we should accept the most advantageous offer but it would mean redesigning the England strip. They agreed and a five-year contract was signed with Admiral for a starting payment of £15,000 a year or a 10 per cent royalty, whichever was the greater. I was enthusiastic about the idea because it would give boys the chance to identify with the national side, a chance that had been denied them when the England shirt was no different from an ordinary "T"-shirt.  It also meant that parents could buy their sons a present which would be used often and not be discarded when the novelty wore off, as happens with so many presents given to children. And, of course, there was the money which in the first year was insignificant, but by 1986 had risen to £120,000 a year, nearly all of which is ploughed back into the game at lower levels.

It was claimed that the Admiral strip was more expensive than comparable strips sold by other manufacturers on behalf of club sides. We conducted a survey into this and found there was no basis for these allegations. If Admiral had been making such vast profits, it was unlikely that the company would be forced into receivership, which eventually happened.  A new company took over after we had signed another five-year contract.

There was a further reason why we were happy to work with Admiral; they were an English company and we wanted to ensure that the national team was supplied by a domestic supplier, not by a foreign-based company. The principle objective of the FA, as is stated in the annual accounts every year, is to promote the game of association football and to do that satisfactorily requires a lot of money. - Ted Croker, The First Voice You Will Hear Is ..., pp. 78-79 (1987).

Sadly, this shirt became associated with failure.  It was never worn in a major final tournament because England did not qualify for either the European Championship of 1976 or the World Cup of 1978, the two big competitions held during its tenure of almost six years  The only tournaments at which it appeared were the annual British Championship and the U.S.A. Bicentennial Cup Tournament of 1976. But its end was marked by a measure of success. It was worn during England's successful European Championship 1980 qualifying campaign.

The first shirt from the left above is believed to be that worn by Phil Thompson against Northern Ireland in Belfast in 1979 and is part of Richard Clarke's Morrell Collection.

At the end of the first season in which this kit was worn, a lightweight version appeared. This was similar to the Aertex material that England had been wearing when Umbro were the suppliers, except that the Admiral shirts had square holes in the material, rather than the circular holes of the Umbro shirts.

We are still trying to confirm exactly which games Admiral supplied the lightweight shirts for and the references below may be subject to change, but it appears that they discontinued them after 1977. The second shirt from the left above, is the one worn by Dave Watson in Cyprus, displayed here with permission from Simon Shakeshaft, curator of the National Football Shirt Collection at England Match Shirts, which is part of the Neville Evans Collection.

It was the first game in which England wore embroidered Admiral logos. In the first four games in the Admiral kit, the Admiral logos were ironed-on shiny plastic badges and some were white, rather than yellow. As can be seen when comparing to the other photos, the logo appeared in different places on different shirts, sometimes level with the Three Lions emblem, sometimes higher and sometimes lower!

During 1977, the red and blue stripe, which ran down the seam of the shorts, became narrower. It would appear that both versions were used concurrently for a while. Thanks to Selwyn Rowley for spotting this.

The kit made its last appearance in the victory against Spain, as England prepared for the European Championship final tournament of 1980 in Italy, where they wore the second Admiral home strip.

Matches in Which England Wore the 1974 Home White Uniform
1974-75
486 30 October 1974 3-0 vs. Czechoslovakia, Wembley Stadium, Wembley, London ECP HW
487 20 November 1974 0-0 vs. Portugal, Wembley Stadium, Wembley, London HD
488 12 March 1975 2-0 vs. West Germany, Wembley Stadium, Wembley, London Fr HW
489 16 April 1975 5-0 vs. Cyprus, Wembley Stadium, Wembley, London ECP HW

Notes

England wore lightweight shirts in the following five games (including Switzerland in the following season):
490 11 May 1975 1-0 vs. Cyprus, Tsirion Athletic Centre, Ayia Phyla, Lemesos ECP AW
491 17 May 1975 0-0 vs. Northern Ireland, Windsor Park, Belfast BC AD
492 21 May 1975 2-2 vs. Wales, Wembley Stadium, Wembley, London HD
493 24 May 1975 5-1 vs. Scotland, Wembley Stadium, Wembley, London HW

Notes

The Admiral logo was not worn by any of the outfield players against Scotland.
1975-76
494 3 September 1975 2-1 vs. Switzerland, Sankt Jakob Stadium, Basel Fr AW
495 30 October 1975 1-2 vs. Czechoslovakia, Štadión Tehelné Pole, Bratislava ECP AL

Notes

The FA emblem did not appear on the shirt of at least five of the outfield players.
496 19 November 1975 1-1 vs. Portugal, Estádio José Alvalade, Lisboa ECP AD
497 24 March 1976 2-1 vs. Wales, Racecourse Ground, Mold Road, Wrexham Fr AW
498 8 May 1976 1-0 vs. Wales, Ninian Park, Sloper Road, Cardiff BC AW
499 11 May 1976 4-0 vs. Northern Ireland, Wembley Stadium, Wembley, London HW
500 15 May 1976 1-2 vs. Scotland, Hampden Park, Mount Florida, Glasgow AL

Notes

England wore lightweight shirts in the following two games:
501 23 May 1976 0-1 vs. Brazil, The Los Angeles Memorial Coliseum, Exposition Park, Los Angeles, U.S.A. TC NL

Notes

England wore the white home shirt with the white away shorts and yellow socks, against Brazil.
502 28 May 1976 3-2 vs. Italy, Yankee Stadium, Bronx, New York City, U.S.A. TC NW
1976-77
504 8 September 1976 1-1 vs. Republic of Ireland, Wembley Stadium, Wembley, London Fr HD
505 13 October 1976 2-1 vs. Finland, Wembley Stadium, Wembley, London WCP HW
506 17 November 1976 0-2 vs. Italy, Stadio Olimpico, Roma AL
507 9 February 1977 0-2 vs. Netherlands, Wembley Stadium, Wembley, London Fr HL
508 30 March 1977 5-0 vs. Luxembourg, Wembley Stadium, Wembley, London WCP HW

Notes

England wore lightweight shirts in the following three games:
509 28 May 1977 2-1 vs. Northern Ireland, Windsor Park, Belfast BC AW
510 31 May 1977 0-1 vs. Wales, Wembley Stadium, Wembley, London HL
511 4 June 1977 1-2 vs. Scotland, Wembley Stadium, Wembley, London HL
1977-78
515 7 September 1977 0-0 vs. Switzerland, Wembley Stadium, Wembley, London Fr HD
516 12 October 1977 2-0 vs. Luxembourg, Stade Municipal, Stad Lëtzebuerg WCP AW
517 16 November 1977 2-0 vs. Italy, Wembley Stadium, Wembley, London HW
520 13 May 1978 3-1 vs. Wales, Ninian Park, Sloper Road, Cardiff BC AW
521 16 May 1978 1-0 vs. Northern Ireland, Wembley Stadium, Wembley, London HW
522 20 May 1978 1-0 vs. Scotland, Hampden Park, Mount Florida, Glasgow AW
523 24 May 1978 4-1 vs. Hungary, Wembley Stadium, Wembley, London Fr HW
1978-79
524 20 September 1978 4-3 vs. Denmark, Idraetsparken, København ECP AW
525 25 October 1978 1-1 vs. Republic of Ireland, Lansdowne Road, Dublin AW
526 29 November 1978 1-0 vs. Czechoslovakia, Wembley Stadium, Wembley, London Fr HW
527 7 February 1979 4-0 vs. Northern Ireland, Wembley Stadium, Wembley, London ECP HW
528 19 May 1979 2-0 vs. Northern Ireland, Windsor Park, Belfast BC AW
529 23 May 1979 0-0 vs. Wales, Wembley Stadium, Wembley, London HD
530 26 May 1979 3-1 vs. Scotland, Wembley Stadium, Wembley, London HW
1979-80
534 12 September 1979 1-0 vs. Denmark, Wembley Stadium, Wembley, London ECP HW
535 17 October 1979 5-1 vs. Northern Ireland, Windsor Park, Belfast AW
536 22 November 1979 2-0 vs. Bulgaria, Wembley Stadium, Wembley, London HW

Notes

England wore the white home shirt with the blue home shorts and red away socks, against Bulgaria.
537 6 February 1980 2-0 vs. Republic of Ireland, Wembley Stadium, Wembley, London ECP HW
538 26 March 1980 2-0 vs. Spain, Estadi del Futbol Club Barcelona, Barcelona Fr AW

 

England's Record wearing the 1974 Home Shirt
Type P W D L F A GD FTS CS FAv AAv Pts % W/L
Home 24 16 5 3 50 12 +38 5 15 2.083 0.50 77.1 +13
Away 18 12 3 3 31 16 +15 2 7 1.722 0.889 75.0 +9
Neutral 2 1 0 1 3 3 =0 1 0 1.50 1.50 50.0 =0
Total 44 29 8 7 84 31 +53 8 22 1.909 0.705 75.0 +22

 

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