|  | 
  
  
    
      |  | 
      
      
	   font 
	  supplied by Daniel Gellatley 
      .jpg) P 44 W 29 D 8
      L 7 F 84:A 31 75% successful
 |  
      | Description |  | 
		 | 
		 |  |  
      | 
			White 
			long or short-sleeved shirt. 
			Deep white 
		v-neck, with a winged collar, edged with a red and royal-blue stripe. Red and royal-blue stripe 
			from neck down to cuffs along each sleeve seam. Red and royal-blue 
			striped cuffs, shortened to two of each colour stripe on short 
			sleeves. Emblem 
		on left breast on a white embroidered patch. Ironed-on yellow or white logo 
			on right breast, overlaid 
		with 'Admiral' in navy-blue (black on white logo) title-case lettering 
			at the bottom, all within a navy-blue border (black border on white 
			logo). Red numbers on back 
			in standard Admiral font.Royal blue shorts, 
		with white drawstring, and a white and red stripe down the seams. 
			Ironed-on yellow or white logo on left thigh, overlaid 
		with 'Admiral' in navy-blue (black on white logo) title-case lettering 
			at the bottom, all within a navy-blue border (black 
			border on white logo).White socks, with 
		red and royal blue-stripe across tops. |  
      | Variations | Because each player was given a choice of 
	sleeve length, and later shirt material, for each game - choices that were 
	also changed at half-time by a number of players - it is virtually 
	impossible to define exactly what each player wore in each half of every 
	international. Video and photographic evidence is simply not clear enough 
	for all. It is possible, however, to identify the sleeve lengths worn in 
	every game (see below) and also the games where each variation was 
	introduced. Throughout the first season (1974-75), it appears that players 
	wore identical uniforms at the start of each match, in terms of Admiral 
	logos and shirt material (though sleeve lengths could be different, as of 
	course, numbers were). The entire team probably also wore the lightweight 
	shirts throughout the American Bicentennial Tournament in 1976. For the 
	other games, the following variations were observed: 
			Yellow vinyl Admiral logos 
			were worn on the shirts and shorts for the first two games in which 
			this kit was worn.For the next two 
	  games (against West Germany and Cyprus) white vinyl logos were worn on the 
	  shirts and yellow vinyl logos on the shorts at the beginning of the games. 
	     
	  
	  Against West 
	  Germany in 1975, every outfield player, except Alan Ball and Colin Bell, 
	  wore yellow vinyl logos on their shirts for the second half (Kevin Keegan 
	  changed from long to short sleeves).At
	  the beginning of each of the four games played 
	  in May 1975, plus the following match, four months later, against 
	  Switzerland, England wore short-sleeved shirts of a new lighter material, 
	  similar to Umbro's Airtex shirts. The Admiral shirt logos were yellow, 
	  embroidered, with a royal-blue border, and with 'Admiral' overlaid in 
	  royal blue, whilst on the shorts, they were in white vinyl.In
	  the match against Wales in 1975, the Admiral 
	  logos worn on the shirts did not include the 'Admiral' lettering.
		  In the next 
	  match, against Scotland, three days later, there were no Admiral logos 
	  worn on the shirts at all.
		  Against 
	  Czechoslovakia in Bratislava, in 1975, for both an abandoned game and when 
	  it was replayed the following day, over half of the team (including Colin 
	  Bell, Mick Channon, Allan Clarke, Gerry Francis, Kevin Keegan and Malcolm 
	  Macdonald) wore lightweight shirts with no emblem on the left breast. All 
	  of the team wore yellow Admiral logos on the right breast and white 
	  Admiral logos on the shorts. 
	    Kevin Keegan with 
	  the shirt that he wore in Bratislava (picture kindly supplied by Richard 
	  Becheley). 
	  	
		  
		  White vinyl 
	  Admiral logos were worn on the shirts against Portugal in 1975, and both 
	  white and yellow embroidered and vinyl versions continued to be worn throughout the 
	  period, often differing in the same match. When lightweight shirts were worn, the 
	  Admiral logos were always yellow and embroidered, as they were on all 
		  shirts from 1978.
		  Against Italy 
	  in New York, in 1976, Mick Channon, captaining his country for the first 
	  time, wore a shirt without an emblem for the 
	  second half, and scored twice.
		  From the 1977 
	  British Championship onwards, the seams on England's shorts had a narrower 
	  	white and red stripe, though the older, wider stripes were also worn until 
	  the end of the year, when the white Admiral logos last appeared on the 
	  shorts. 
     
	  	
	  	
	    England 
	  introduced a new number font to the red away shirt in April 1978, but it was only worn in the 
		following month's British 
	  Championship on the home shirt for squad numbers 18 (Tony Woodcock), 19 (Stuart Pearson) and 
	  20 (Paul Mariner): 
	  .jpg) 
	   
	  	
		  
		  From the 
		  beginning of the 1978-79 season, the new font was worn by every 
		  player. |  
      | Most Appearances | 35 - Dave Watson (1 sub) 33 - 
	  Kevin Keegan
 23 - Sir Trevor Brooking (3 sub), Mick Channon (1 sub), 
	  Mick Mills (2 sub)
 
		  
		  39 players won their first cap in the shirt, including Bryan Robson, 
		  who went on to make ninety appearances, whilst Kenny Sansom made 86 
  and Ray Wilkins 84.33 players won their last cap in the 
  shirt, including Alan Ball (his 72nd appearance), Colin Bell (his 48th) and Channon (his 46th).17 
		  players won all of their caps in this shirt, including Kevin Beattie, 
		  with nine appearances. |  
      | Top Scorers | 13 - Mick Channon (3 
	  pens.) 11 - 
	  Kevin Keegan
 6 - Malcolm Macdonald
 
		  19 players scored their first 
  international goal in this shirt, including Tony Woodcock, who went on to 
  score 16, Paul Mariner (13) and Trevor Francis (12).13 players scored their last 
  international goal in this shirt, including Channon's 21st.Eight players scored all 
		  of their 
  international goals in this shirt, including Malcolm Macdonald's six in two 
  successive games at Wembley in 1975 (five in one of them versus Cyprus). |  
      | Captains | 13 - Emlyn Hughes, Kevin 
	  Keegan 7 - 
	  Gerry Francis
 6 - Alan Ball
 2 - Mick Channon, Mick Mills
 1 - Phil 
	  Thompson
 
		  Of the seven, only 
		  Hughes had captained England before.All of Ball's appearances as captain 
  were in this shirt, as were both of Channon's. These were the only two players 
		  to captain England for the last time, when wearing this shirt. |  
    |  |  
      | 
	    Manager 
   Don Revie's reign began with a startling new
  strip from a new manufacturer, Admiral, and a resounding 3-0 victory over
  Czechoslovakia at Wembley as England opened their European
  Championship 1976 qualifying campaign. A collar returned to the England
  shirt for the  first time in two decades, 
	  and,  for the first time
  ever, the England
  shirt bore embellishments other than the three-lions emblem, red and blue striping on both collar and
  sleeves. Former England forward Jimmy Greaves was perhaps a bit harsh
  when he said that the striping made the new strip look like pyjamas, although that
  description did fit the rather garish Admiral warm-up jackets that accompanied
  the new uniform. The new shirt was worn with blue shorts, in a
  lighter shade than the traditional navy blue, and bearing white and red striping down the sides, and white socks with red
  and blue stripes at their top. 
Regrettably, the shirt manufacturer's insignia also appeared in
  a prominent place on the England shirt for the first time (although the Umbro
  insignia had been visible on the goalkeeper's jersey earlier in the 1970s). As Ted Croker, the FA executive secretary at the time, later explained in
  his autobiography, the colourful shirt design and the presence of the
  manufacturer's logo were the result of a new commercial arrangement under which
  the shirt manufacturers paid royalties to the FA for the first time for the
  right to promote and sell replica England kits. Croker, who became
  an entrepreneur after his playing career ended and brought a strong business
  background to the FA post, wrote: 
   
      The FA were criticised in the years following my
      appointment for allowing a company, Admiral of Leicester, to market and
      sell the England kit in return for royalty payments. It was said
      that we were exploiting youngsters and allowing them to be ripped
      off. I felt the criticisms were unjust at the time and still
      do. The FA were about to move into commercial areas before I arrived
      as secretary, but after my appointment a number of companies, believing
      that I would be more receptive to their proposals than my predecessors,
      wrote asking if they could bid for the exclusive contract for supplying
      the England kit. At the time the England team wore a plain white
      shirt and navy blue shorts which were supplied at normal rates by Umbro,
      the Cheshire firm. Umbro never advertised the fact that they were
      official suppliers to the FA so there was no need for them to pay us a
      royalty. I 
	  advised the international committee that we should accept the most 
	  advantageous offer but it would mean redesigning the England strip. They 
	  agreed and a five-year contract was signed with Admiral for a starting 
	  payment of £15,000 a year or a ten-per-cent
      royalty, whichever was the greater. I was enthusiastic about the
      idea because it would give boys the chance to identify with the national
      side, a chance that had been denied them when the England shirt was no
      different from an ordinary t-shirt.  It also meant that
      parents could buy their sons a present which would be used often and not
      be discarded when the novelty wore off, as happens with so many presents
      given to children. And, of course, there was the money which in the
      first year was insignificant, but by 1986 had risen to £120,000 a year,
      nearly all of which is ploughed back into the game at lower levels. 
      
      It
      was claimed that the Admiral strip was more expensive than comparable
      strips sold by other manufacturers on behalf of club sides. We
      conducted a survey into this and found there was no basis for these
      allegations. If Admiral had been making such vast profits, it was
      unlikely that the company would be forced into receivership, which
      eventually happened. A new company took over after we had signed
      another five-year contract. 
      
      There was a further
      reason why we were happy to work with Admiral; they were an English
      company and we wanted to ensure that the national team was supplied by a
      domestic supplier, not by a foreign-based company. The principle
      objective of the FA, as is stated in the annual accounts every year, is to
      promote the game of association football and to do that satisfactorily
      requires a lot of money. - Ted Croker, The First Voice You Will Hear Is ..., pp.
  78-79 (1987). Sadly, this shirt became associated with
  failure. It was never worn in a major final tournament because England
  did not qualify for either the European Championship of 1976 or the World Cup
  of 1978, the two big competitions held during its tenure of almost six years. The only
  tournaments at which it appeared were the annual 
   British  Championship and the 
  American 
  Bicentennial Cup Tournament of 1976, but its end was marked by a measure of success. It was
  worn during England's successful 
  
  European Championship 1980 qualifying campaign. 
		As outlined in the Variations above, Admiral appear to have had 
		considerable difficulty in attaching both their logo and the three-lions 
		emblem to the lightweight shirts introduced in 1975, with each being 
		excluded from the match kit on occasion. When comparing photos 
		of players in their kit, sometimes even in the same game, the emblem 
appears in different places on different shirts, sometimes level with the 
		Admiral logo, sometimes higher and sometimes lower! 
  The kit made its last appearance in the victory against Spain, as England prepared for the 
  
  European Championship final tournament of 1980 in Italy, where they wore
  the
  second Admiral home strip. 
  
The shirts pictured at the top of the page were worn by 
	(left to right); Kevin Keegan (regular number-seven shirt - front and back) 
	and Dave Watson (first lightweight shirt v. Cyprus), displayed here with permission from Simon Shakeshaft, curator of
the 
  Neville Evans National Football Shirt Collection. |  
  
  
    
      
    | Matches in which England wore the 
        1974 Home White Uniform (with predominant sleeve lengths)
 |  
    | Season 1974-75 |  
    |  |  
      
    | 486 | 30 October 1974 - 
	
	
	England 3
	
	Czechoslovakia 0 [0-0] Wembley Stadium, Wembley, London (83,858)
 | Channon, Bell (2) |  exc.2 | HW |  
    | 487 | 20 November 1974 - 
	
	
	England 0
	
	Portugal 0 [0-0] Wembley Stadium, Wembley, London (84,461)
 |  |  exc.1 | HD |  
    | Friendly match |  
    | 488 | 12 March 1975 - 
	
	
	England 2
	
	West Germany 0 [1-0] Wembley Stadium, Wembley, London (98,000)
 | Bell, Macdonald |  exc.1 | HW |  
    | European Championship Preliminaries |  
    | 489 | 16 April 1975 - 
	
	
	England 5
	
	Cyprus 0 [2-0] Wembley Stadium, Wembley, London (68,245)
 | Macdonald 
	
	(5) |  exc.1 | HW |  
    | 490 | 11 May 1975 - 
	
	
	
	
	Cyprus 0 England 1 [0-1] Tsirion Athletic Centre, Ayia Phyla, Lemesos (15,708)
 | Keegan |  | AW |  
    | British Championship |  
    | 491 | 17 May 1975 - 
	
	
	
	
	Northern Ireland 0 England 0 [0-0] Windsor Park, Donegall Avenue, Belfast (36,000)
 |  |  | AD |  
    | 492 | 21 May 1975 - 
	
	
	England 2
	
	Wales 2 [1-0] Wembley Stadium, Wembley, London (53,000)
 | Johnson (2) Toshack, Griffiths
 |  | HD |  
    | 493 | 24 May 1975 - 
	
	
	England 5
	
	Scotland 1 [3-1] Wembley Stadium, Wembley, London (98,241)
 | Francis (2), Beattie, 
	Bell, Johnson Rioch (pen)
 |  | HW |  
      
    | Friendly match |  
    | 494 | 3 September 1975 - 
	
	
	
	Switzerland 1 England 2 [1-2] Sankt Jakob Stadium, Sankt Jakob, Basel (25,000)
 | Müller Keegan, Channon
 |  | AW |  
    | European Championship Preliminaries |  
    | 495 | 30 October 1975 - 
	
	
	
	
	Czechoslovakia 2 England 1 [1-1] Tehelné pole, Nové 
	Mesto, Bratislava (50,651)
 | Nehoda, Galis Channon
 |  | AL |  
    | 496 | 19 November 1975 - 
	
	
	
	
	
	
	
	
	
	
	Portugal 1 England 1 [1-1] Estádio José Alvalade, Quinta do Lambert, Lisboa (13,912)
 | Rodrigues Channon
 |  exc.3 | AD |  
    | Football Association of Wales Centenary match |  
    | 497 | 24 March 1976 - 
	
	
	
	
	Wales 1 England 2 [0-0] Racecourse Ground, Mold Road, Wrexham (20,927)
 | Curtis Kennedy, Taylor
 |  exc.2* | AW |  
    | British Championship |  
    | 498 | 8 May 1976 - 
	
	
	
	
	
	
	
	
	
	
	Wales 0 England 1 [0-0] Ninian Park, Sloper Road, Cardiff (24,592)
 | Taylor |  | AW |  
    | 499 | 11 May 1976 - 
	
	
	England 4
	
	
	
	Northern Ireland 0 [2-0] Wembley Stadium, Wembley, London (48,000)
 | Francis, Channon (2 
	(1 pen)), 
	Pearson |  | HW |  
    | 500 | 15 May 1976 - 
	
	
	
	
	Scotland 2 England 1 [1-1] Hampden Park, Mount Florida, Glasgow (85,165)
 | Masson, Dalglish Channon
 |  exc.1 | AL |  
    | American Bicentennial Cup |  
    | 501 | 23 May 1976 - 
	
	
	
	
	
	
	
	
	
	
	Brazil 1 England 0 [0-0] LA Memorial Coliseum, Exposition Park, Los 
	Angeles (32,495)
 | Roberto |  | NL |  
    | England
      wore  the white home shirt with the 1976 white away shorts and 1976 
	alternative yellow 
    socks, against Brazil. |  
    | 502 | 28 May 1976 - 
	
	
	England 3
	
	
	
	Italy 2 [0-2] Yankee Stadium, Bronx, New York City (40,650)
 | Channon (2), Thompson Graziani (2)
 |  | NW |  
      
    | Friendly match |  
    | 504 | 8 September 1976 - 
	
	
	England 1
	
	Republic of Ireland 1 [1-0] Wembley Stadium, Wembley, London (51,000)
 | Pearson Daly (pen)
 |  | HD |  
    | World Cup Preliminary matches |  
    | 505 | 13 October 1976 - 
	
	
	England 2
	
	Finland 1 [1-0] Wembley Stadium, Wembley, London (87,000)
 | Tueart, Royle Nieminen
 |  | HW |  
    | 506 | 17 November 1976 - 
	
	
	
	
	
	
	
	
	
	
	Italy 2 England 0 [1-0] Stadio Olimpico, Municipio 
	XV, Roma (70,718)
 | Antognoni, Bettega |  | AL |  
    | Friendly match |  
    | 507 | 9 February 1977 - 
	
	
	England 0
	
	Netherlands 2 [0-2] Wembley Stadium, Wembley, London (90,260)
 | Peters (2) |  exc.5 | HL |  
    | World Cup Preliminary match |  
    | 508 | 30 March 1977 - 
	
	
	England 5
	
	Luxembourg 0 [1-0] Wembley Stadium, Wembley, London (81,718)
 | Keegan, Francis, Kennedy, 
	Channon (2 
	(1 pen)) |  | HW |  
    | British Championship |  
    | 509 | 28 May 1977 - 
	
	
	
	
	Northern Ireland 1 England 2 [1-1] Windsor Park, Donegall Avenue, Belfast (35,000)
 | McGrath Channon, Tueart
 |  | AW |  
    | 510 | 31 May 1977 - 
	
	
	England 0
	
	Wales 1 [0-1] Wembley Stadium, Wembley, London (48,000)
 | James (pen) |  | HL |  
    | 511 | 4 June 1977 - 
	
	
	England 1
	
	Scotland 2 [0-1] Wembley Stadium, Wembley, London (98,103)
 | Channon (pen) McQueen, Dalglish
 |  | HL |  
      
    | 515 | 7 September 1977 - 
	
	
	England 0
	
	
	
	Switzerland 0 [0-0] Wembley Stadium, Wembley, London (42,000)
 |  |  | HD |  
    | World Cup Preliminary matches |  
    | 516 | 12 October 1977 - 
	
	
	
	Luxembourg 0 England 
	2 [0-1] Stade Municipal, Rollengergronn-Belair-Nord, Stad 
	Lëtzebuerg (10,621)
 | Mariner, Kennedy |  | AW |  
    | 517 | 16 November 1977 - 
	
	
	England 2 Italy 
	
	
	
	
	
	
	0 [1-0] Wembley Stadium, Wembley, London (92,000)
 | Keegan, 
	Brooking |  | HW |  
      
    | British Championship |  
    | 520 | 13 May 1978 - 
	
	
	
	
	
	
	
	
	
	
	Wales 1 England 3 [0-1] Ninian Park, Sloper Road, Cardiff (17,698)
 | Dwyer Latchford, Currie, Barnes
 |  | AW |  
    | 521 | 16 May 1978 - 
	
	
	England 1
	
	
	
	Northern Ireland 0 [1-0] Wembley Stadium, Wembley, London (55,000)
 | Neal |  | HW |  
    | 522 | 20 May 1978 - 
	
	
	
	
	Scotland 0 England 1 [0-0] Hampden Park, Mount Florida, Glasgow (88,319)
 | Coppell |  | AW |  
      
    | European Championship Preliminaries |  
    | 524 | 20 September 1978 - 
	
	
	
	
	
	
	
	
	
	
	Denmark 
	
	
	3 England 4
	[2-2] Idrætsparken, Indre 
	Østerbro, København 
	(47,600)
 | Simonsen (pen), Arnesen, Røntved Keegan (2), 
	Latchford, Neal
 |  | AW |  
    | 525 | 25 October 1978 - 
	
	
	
	
	Republic of Ireland 1 England 1 [1-1] Lansdowne Road, Ballsbridge, Dublin (48,613)
 | Daly Latchford
 |  | AD |  
      
    | British Championship |  
    | 528 | 19 May 1979 - 
	
	
	
	
	Northern Ireland 0 England 2 [0-2] Windsor Park, Donegall Avenue, Belfast (35,000)
 | Watson, Coppell |  | AW |  
    | 529 | 23 May 1979 - 
	
	
	England 0
	
	Wales 0 [0-0] Wembley Stadium, Wembley, London (70,220)
 |  |  | HD |  
    | 530 | 26 May 1979 - 
	
	
	England 3
	
	Scotland 1 [1-1] Wembley Stadium, Wembley, London (100,000)
 | Barnes, Coppell, Keegan Wark
 |  | HW |  
      
    | European Championship Preliminaries |  
    | 534 | 12 September 1979 - 
	
	
	England 1 Denmark 
	0 [1-0] Wembley Stadium, Wembley, London (82,000)
 | Keegan |  | HW |  
    | 535 | 17 October 1979 - 
	
	
	
	
	
	
	
	
	
	
	Northern Ireland 1 England 5 [0-2] Windsor Park, Donegall Avenue, Belfast (17,755)
 | Moreland (pen) Francis (2), 
	Woodcock  (2), Nicholl OG
 |  | AW |  
    | 536 | 22 November 1979 - 
	
	
	England 2 Bulgaria 
	0 [1-0] Wembley Stadium, Wembley, London (71,491)
 | Watson, Hoddle |  | HW |  
    | England
      wore  the white home shirt with the blue home shorts and 1976 red away socks, against 
    Bulgaria. |  
    | 537 | 6 February 1980 - 
	
	
	England 2
	
	
	
	
	
	Republic of Ireland 0 [1-0] Wembley Stadium, Wembley, London (90,299)
 | Keegan (2) |  | HW |  
	* at least. 
    
      
    | Other match in which England wore 
		the 1974 Home White Socks |  
    | Season 1978-79 |  
    |  |  
      
    | 531 | 6 June 1979 - 
	
	
	
	
	
	
	
	
	
	
	Bulgaria 
	0 England 
	3 [0-1] Stadion Vasil Levski, Sredets, Sofija (31,322)
 | Keegan, Watson, Barnes | AW |  
    | England
      wore  the 1976 red away shirts with the white away shorts, but wore the 
	white home socks, against 
    Bulgaria. |  
	
	The Under-23, Under-21 and Youth 
	(Under-18) teams wore the same design, except that each wore an embroidered 
	scroll below the emblem on a rectangular patch, within which was displayed, in navy blue, either INTERMEDIATE (for the Under-23s 
	and Under-21s) or YOUTH (for the Under-18s). The Youth team wore a UEFA 
	logo, instead of the Three Lions emblem in the 1979 UEFA Youth Tournament in 
	Austria and possibly in other years, as well. Both England's B team and the 
	Semi-Professional team wore an 
	identical kit to the full international team, without the scrolls. 
		Players wearing both sleeve lengths in 
		the same match are counted once in each column. Playing substitutes and 
		those substituted each count as one. Players wearing different shirts 
		with the same sleeve length in the same match only count as one.
 
 
          
          
            
    | England's Record wearing the 1974 Home 
    Shirt |  
    | Type | P | W | D | L | F | A | GD | FTS | CS | FAv | AAv | Pts % | W/L |  
    | Home | 24 | 16 | 5 | 3 | 50 | 12 | +38 | 5 | 15 | 2.083 | 0.50 | 77.1 | +13 |  
    | Away | 18 | 12 | 3 | 3 | 31 | 16 | +15 | 2 | 7 | 1.722 | 0.889 | 75.0 | +9 |  
    | Neutral | 2 | 1 | 0 | 1 | 3 | 3 | =0 | 1 | 0 | 1.50 | 1.50 | 50.0 | =0 |  
    | Total | 44 | 29 | 8 | 7 | 84 | 31 | +53 | 8 | 22 | 1.909 | 0.705 | 75.0 | +22 |  
          
  
  
        Two great 
examples of variations in the Admiral logo. On the left is the polyester and 
cotton shirt worn by Paul Madeley against Portugal in 1975. The logo is a shiny 
plastic white one, as opposed to the usual yellow, but the white one was worn 
in, at least, two other internationals (West Germany and Cyprus at Wembley in 
1975). This shirt is part of 
	Richard Clarke's 'Three Lions 
- England Match Worn Shirts' Facebook Collection. 
The shirt on the right is 
extremely rare. It's the lightweight shirt worn by David Johnson against Wales 
in 1975, when scoring twice on his international debut. For some reason, his 
logo does not include the Admiral lettering. This is the only example of this 
variation that we've seen and we are grateful to Michael Hughes for sharing this 
image with us. 
Below is the emblem. plus a 
commemorative patch on another shirt from Richard's collection, worn in Sir 
Bobby Robson's testimonial, when his Ipswich Town team took on an England team, 
then managed by Ron Greenwood. 
 
        ____________________ CG/GI/PY |  |